Ceptual® on the Avenue des Champs-Élysées with Publicis Groupe
Publicis Groupe is a communications giant, with offices in over 80 countries. Its maxim “lead the change” embodies the feeling of the company. In some way, the spirit of founder Marcel Bleustein-Blanchet lives on.“You must drive change if you don’t want change to drive you”.
Publicis Groupe Paris headquarters are located on the famous Avenue des Champs-Élysées alongside l’Arc de Triomphe
The emblematic exterior of the Publicis Groupe building has drawn considerable attention to one of the world’s communications leaders. A spectacular design of light and colour on the exterior penetrates the interior, where architectural glass materials continue to reign supreme. A joint venture involving special materials to customize and develop ideas through Ceptual® solutions.
The Ceptual® Curvam glass wall follows a truncated conical curvature of texture and light. Form and effects fashion the visual impact in this projection zone. The wall was manufactured using Lamidur® high-tech laminated glass for enhanced safety against impact in public spaces.
Ceptual@ 3D is a dynamic texture that alters with movement for different areas of the lobby. Red enhances walls and beams over the metallics, whites and mirrors.
The corporate logo is a Ceptual® solution for façades in reds, golds, metallics and acids. Corporate colours for gloss and matte surfaces applied to the lobby and main façade, just a few metres away from l’Arc de Triomphe. The paints were especially selected for their high resistance to extreme outside temperatures.